CAMT CIC signs MoU to promote Thai entrepreneurs’ entering to Chinese market through CBEC with Thailand-Laos Business Council, Association of Thai Businesses in Southern China and five chambers of commerce in Northeastern Thailand (Udon Thani, Khon Kaen, Mukdahan, Ubon Ratchathani and Nong Khai)

14 February 2024

College of Art, Media and Technology

An MoU was signed to promote Thai entrepreneurs entering into the Chinese market through CBEC (Cross-Border E-Commerce) via the CAMT China Intelligence Centre, the Thailand-Laos Business Council, the Association of Thai Businesses in Southern China, and the five chambers of commerce in Northeastern Thailand, to include Udon Thani, Khon Kaen, Mukdahan, Ubon Ratchathani, and Nong Khai.
Dr. Danaitun Pongpatcharatrontep, the Associate Dean and Director of the CAMT China Intelligence Centre (CIC), Dr. Jaturong Bunnag, the Chair of the Thailand-Laos Business Council, Ms. Janjira Ananchaipattana, the Chair of the Association of Thai Businesses in Southern China, all signed an MoU to increase channels for Thai products to enter the Chinese market by means of Cross-Border E-Commerce (CBEC). This is a result of the promotion of imports by the Chinese Government, which is aiming to reduce trade surplus with its neighboring countries by allowing goods to enter the Chinese market via CBEC. The signing took place on February 13, 2024, at CAMT CMU.
The collaboration will help bring high quality goods produced by entrepreneurs in the five pilot Northeastern provinces of Udon Thani, Khon Kaen, Mukdahan, Ubon Ratchathani, and Nong Khai into the CIC (China Intelligence Centre)-developed platform to learn about sales via CBEC, in order to test the market and to understand the process of entering the market through real practice. High potential products will be selected to be fully platformed on CBEC Kunming, which has networks of stores on the Chinese online platforms.
This will help Thai products enter the Chinese market and promote cross-border trade through CBEC, thus making the Chiang-Khong Customs House in Chiang Rai and the railway transportation that connects Nong Khai with the Laos-China railway in Vientiane important gateways for Thai SMEs (Small and Medium Enterprises).
On top of that, it will allow for collaborations with SMEs and Logistics providers in Laos in terms of product, logistics and international payment system developments, all of which have impacts on SMEs’ transactional costs. IThai entrepreneurs will be able to build a business alliance with their counterparts across the border, enhancing the trade potential of both countries.
At present, the bonded warehouse in Kunming is connected to several Chinese e-commerce platforms including Ping Duo Duo, Taobao Global, Tmall Global, as well as Kuaishou, which is a platform that presents products in the form of short video clips produced by Chinese influencers. In the context of digital China, this will allow for sales and express logistics in the destination market to access the new market groups more effectively.
All of these processes that have been designed to comprise a comprehensive supply chain solution for CBEC have led to the MoU that aims to promote Thai goods and workforce development in Th ai-China CBEC, which forms a part of the CIC’s mission, funded by the Program Management Unit on Area Based Development (PMUA) and the Mekong – Lancang Special Fund (MLCSF) to make the Northern and Northeastern regions of Thailand CBEC hubs that link trade and land transportation between China and ASEAN countries.