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CMUBS Organizes Research Forum to Enhance Faculty Competency in Modern Marketing Research

17 November 2025
Chiang Mai University Business School
On 22 October 2025, CMUBS hosted a Research Forum featuring Professor Dr. Ajay K. Manrai, Editor-in-Chief of the Journal of Global Marketing. The morning session focused on innovative perceptual mapping for brand positioning and consumer insights.

A key highlight was the Editor Meeting Session where researchers pitched their ideas and received expert feedback to refine their work. The forum enhanced faculty expertise in modern marketing research, fostered international collaboration, and supported the development of high-quality-globally recognized academic contributions with real-world impact.
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