The BJC Big C group discusses the creation of a start-up curriculum in collaboration with Chiang Mai University's International College of Digital Innovation in order to help students grow their enterprises and support and assist entrepreneurs in jointly developing products.

6 January 2023

International College of Digital Innovation

The BJC Big C group discusses the creation of a start-up curriculum in collaboration with Chiang Mai University's International College of Digital Innovation in order to help students grow their enterprises and support and assist entrepreneurs in jointly developing products.

On December 22, 2022, Big C Supercenter Public Company Limited, led by First Executive Vice President Ms. Wiphada Duangrat and Vice President of Small Retail Operations Ms. Pornthip Saetang, joined the administrator's team and Assistant Professor Dr. Rujira Oncharoen, Dean of International College of Digital Innovation, Chiang Mai University, to discuss a collaboration project between BJC Big C Group and International College of Digital Innovation.

Chiang Mai University is creating startup courses to assist students in growing their businesses as well as encouraging and assisting entrepreneurs in jointly developing products. To achieve the goals, students are encouraged to work with BJC Big C Group to obtain work experience in the retail sector. Memorandum of Understanding on Academic Cooperation between Berli Jucker Public Company Limited, Big C Supercenter Public Company Limited, and Affiliated Companies to support and encourage Vocational Training for Students in the Retail Industry of BJC Big C Group and to organize projects that are advantageous to students through Big C's National Branch Network and the BJC Big C Group together at the ICB1313 meeting room, International College of Digital Innovation, Chiang Mai University.
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