News

CMU Partners with Major Cineplex Group to Advance Education and Workforce Readiness through CWIE, Marking a First in Northern Thailand

6 November 2026
Corporate Communication and Alumni Relations Center (CCARC)
Chiang Mai University (CMU) and Major Cineplex Group Public Company Limited signed an academic cooperation agreement to strengthen academic collaboration and promote Cooperative and Work-Integrated Education (CWIE).

Assoc. Prof. Usanee Kumprakob, M.Sc., Vice President of Chiang Mai University, acting on behalf of the President, signed the agreement on behalf of CMU, witnessed by Assoc. Prof. Dr. Pradthana Jaipong, Acting Director of the Office of Educational Quality Development. On behalf of Major Cineplex Group Public Company Limited, Mr. Apirak Vorachanonth, Chief Human Resources Officer, signed the agreement, witnessed by Ms. Waraporn Lamoontri, Human Resources Management Manager. Executives from CMU and company representatives attended the signing ceremony on Friday, November 6, 2026, at VIP Cinema 1, 5th Floor, Central Chiang Mai.

This agreement builds on and expands existing collaboration from the faculty level to the university level. It aims to promote CWIE across the university, providing students from various faculties and academic disciplines with opportunities to gain hands-on experience in real business and workplace environments. Students will learn about job responsibilities, work processes, the roles and duties of different positions, as well as the skills and competencies expected by the business sector. This approach will connect classroom knowledge with real-world professional practice and better prepare students for their future careers.

As the university unit responsible for supporting and coordinating partnerships between CMU and the business sector, the Office of Educational Quality Development will work with relevant faculties and units to design and implement practical learning activities. This collaboration will expand CMU’s partnership network and strengthen its CWIE programs to better align with the needs of the business sector.
Executive Photo News

Gallery