News

ECON CMU Hosts TQA Workshop on Transforming Customer Listening and Proactively Building Engagement

3 November 2026
Faculty of Economics
On Tuesday, 3 November 2026, from 8.30 a.m. to 12.00 noon, the Faculty of Economics, Chiang Mai University, organised a workshop under its Organisational Excellence Development Programme based on the Thailand Quality Award (TQA) framework.

Focusing on Category 3: Customers, the workshop was entitled “Transforming Customer Listening and Proactively Building Engagement” and was facilitated by Mr. Chayasak Boonphen, Thailand Quality Award (TQA) Assessor and Independent Management Consultant, with Faculty staff participating.

The workshop aimed to strengthen participants' understanding of Voice of the Customer (VOC) approaches, identifying customer needs and expectations, and using customer feedback to improve organisational processes and services. Particular emphasis was placed on developing systematic and proactive approaches to enhancing customer experiences and engagement.

The session also encouraged staff to exchange perspectives and explore customer listening practices suited to the Faculty's operational context, supporting continuous organisational improvement and the pursuit of excellence in accordance with the TQA framework.

Photo/Reported by: Policy, Planning, and Educational Quality Assurance Affairs
Conferences/University Activities

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