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CMUBS Team Saturn Wins International MBS Ask AI Business Simulation Challenge 2026 in Hong Kong

8 June 2026
Chiang Mai University Business School

On June 6, 2026, Team Saturn from CMU Business School (CMUBS) won the top prize at the International MBS Ask AI Business Simulation Challenge 2026, held at Hong Kong University of Science and Technology (HKUST) in Hong Kong, China. The team outperformed 36 finalist teams from various countries to be crowned this year’s champion.
Team Saturn comprises four CMUBS students: Mr. Sirasit Preechamat, Ms. Natthakan Rattanaphaphon, Mr. Pran Wannawong and Mr. Itthiphon Raksawong. The team was supervised by Dr. Aticha Kwaengsopha from the Department of Marketing.
The International MBS Ask AI Business Simulation Challenge promotes business education through simulation-based learning, enabling students to apply their knowledge of marketing, finance, operations and strategic management while leveraging AI to analyze data and make business decisions in scenarios that closely reflect real-world business environments.

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