The International College of Digital Innovation (ICDI), Chiang Mai University, proudly congratulates Mr. Feng Han, Ph.D. student, together with Dr. Worawit Tepsan, his advisor, on the publication of their research article, "Food Live Streaming E-commerce in China: Enhancing Consumer Purchase Intentions through Sensory Marketing," in the British Food Journal, a Scopus Q1 journal published by Emerald Publishing.

This achievement demonstrates ICDI's commitment to advancing high-quality research that integrates digital innovation, marketing, and consumer behavior to address emerging trends in the digital economy. It further reinforces the College's vision of becoming a leading international institution in digital innovation by producing impactful research and cultivating future scholars who contribute to sustainable development and global progress.

Published Link https://www.scopus.com/pages/publications/105040669990?origin=resultslist

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