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Marketing Communication Program Partners with CP Consumer Products on ‘Perfume for Gen Z’, Showcasing Strategic Planning Talent and Professionalism

11 March 2026
Faculty of Mass Communication
On March 9, 2026, the Marketing Communication Division, Faculty of Mass Communication, partnered with CP Consumer Products Co., Ltd. to organize an activity in support of the course 851352: Media Planning for Advertising and Public Relations. The initiative provided students with the opportunity to develop and present integrated marketing communication plans under the project titled ‘Perfume for Gen Z: Strategic Media Planning for a New Perfume Launch by Jabs’. The event was held in the auditorium of the Faculty of Mass Communication’s common building from 09:30 to 11:00.
The activity aimed to strengthen practice-based learning through media planning, marketing analysis, and teamwork in a professional agency-style environment. Students were tasked with developing systematic and creative communication strategies to launch a new perfume targeting Gen Z consumers.
Two awards – Best Media Strategy and Best Creative Idea – were presented to projects demonstrating outstanding quality and strong potential for further development and real-world application within the brand’s marketing communication strategy.
In addition, three teams were recognized for their effective project execution and impactful presentations, sharing a total prize pool of 100,000 baht. Team Condefia won first place, receiving 50,000 baht, while Team Nomad and Team Mood Shift were awarded first and second runners-up, earning 30,000 and 20,000 baht, respectively.
This activity highlights the strong collaboration between academia and industry in the fields of marketing communication, advertising, and public relations. It plays a vital role in enhancing students’ professional competencies and preparing them for future careers in the marketing communication industry.


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